The Miss America Stock Index

Since 1956, the stock market has been bullish in every year when Miss America was from one of the former Confederate states.

The Dow Jones Industrial Average rises an average of 9% in years after a Confederate winner is crowned, versus 4% when Miss America is from the Union or from a state which joined the Union after the Civil War.

The largest rise on record was the famous “Southern Belle Boom” of 1959, when Mary Ann Mobley of Mississippi was selected as Miss America. The market soared 24% that year.

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